Welcome  XXXX XXXX!

Account Name:XXXX XXXX (SEM)

852-31890000

ADWORDS PERFORMANCE OVERVIEW

Your Adwords Performance Grade from YouFind is

Mar 20, 2019
Report Created Date: Mar 20, 2019
Report Date Range from: Dec 20, 2018 to Mar 19, 2019

Your Adwords Performance Grade could be substantially improved by campaign optimization strategies and cost-saving measures.

Account Performance Descriptors

Active Campaigns
Active Ad Groups
Active Text Ads
Active Keywords
Clicks (last 90 days)
Conversions (last 90 days)
Avg.CPA (last 90 days)
Avg.Monthly Spend (last 90 days)

Remarks : Current on-going campaigns

Tables

Remarks:
 1.Brand Keywords(xxxxx)
 2.CTR stands for the rate at which users clicked on an ad when shown. (Clicks/Impressions)
 3.CPC stands for the average amount paid for each click. (Spend/Clicks)

ADWORDS OPTIMIZATION AND OPPORTUNITIES OVERVIEW

  • 2.8

    Your quality score  

    Don’t miss out on leading the search ranking for effective AdWords. Aim for scoring 7 could save your pockets.

  • 18,048 HKD

    Your projected cost saving in next 12 months

    Your amount of money spend on people who will never generate sales. The accumulated money you have wasted in the past 90 days is 4,511.95 HKD

ADWORDS PERFORMANCE MEASUREMENTS (Dec 20, 2018 - Mar 19, 2019)

Cost Saving

18,048 HKD ----projected wasted spending in the coming 12 months

4,511.95 HKD ----wasted spending in the last 90 days

No. of Negative keywords Added

Created with Highcharts 7.0.1002424YouIndustry Average

What does it mean?

At a number of 0 added negative keywords, you are falling behind your competitors who added an average of 24 negative keywords in the past month.By missing out on using negative keywords, you are potentially wasting a significant portion of your AdWords budget.

Created with Highcharts 7.0.10%very poor
Your Score

  • very poor 0-20

  • poor 20-40

  • fair40-60

  • good 60-80

  • excellent 80-100

Account Activity

Number of Actions Taken by Category

Created with Highcharts 7.0.115152323220000YouCampaignsKeywordsText AdsPlacementsAdGroups
Note: All account information count include all status (enable, pause, removed)

What does it mean?

You are potentially neglecting other key activities in your account and losing ground to competitors. Take action in performing in multiple streams of activities to improve your account’s performance.

Created with Highcharts 7.0.154%fair
Your Score

  • very poor0-20

  • poor 20-40

  • fair 40-60

  • good 60-80

  • excellent 80-100

Quality Score

Save up to 71.6% of your budget, and it represents a yearly saving of 32,332HKD and 2,866 Clicks by improving quality score to 7 Point.

Distribution of your active keywords’ quality scores

What does it mean?

At a percentage of 32% , you are now potentially wasting your ad expenditure and limiting your ad’s presence. We recommend a target Quality Score of 7.0 or higher to enhance your cost efficiency and exposure.

Factors Impact Your Quality Score

Type Below Average Average Above Average
Keyword Count % Keyword Count % Keyword Count %
Ad Relevance 11 6% 15 8% 152 86%
Landing Page Exp. 89 50% 49 28% 40 22%
Exp.CTR 162 91% 9 5% 7 4%

Remarks: Quality Score is determined by three factors:

Ad Relevance: A keyword status that measures how closely related your keyword is to your ads.

Landing Page Exp.:A measure that AdWords uses to estimate how relevant and useful your website's landing page will be to people who click your ad. Landing pages with higher ratings are usually well organized and have text that relates to a person's search terms.

Exp.CTR:A keyword status that measures how likely it is that your ads will get clicked when shown for that keyword, irrespective of your ad's position, extensions, and other ad formats that may affect the visibility of your ads.

Your Score

  • very poor 0-20

  • poor 20-40

  • fair40-60

  • good 60-80

  • excellent 80-100

Click Through Rate (CTR) Optimization

If you increased your CTR to 7.71%,you could expect 209 more clicks or 4 more conversions a month.

Comparison between CTR and your ad’s average position on your active keywords

Green dots represent keywords above industry standard CTR, Red dots represent keywords below industry standard CTR

Created with Highcharts 7.0.1Average PositionCTR123456780%10%20%30%40%

16 keywords(21.1%) are above the average line.

60 keywords(78.9%) fall below the average line.

Your Account CTR

Start improving the number of click through rate to 7.71% to gain 209 more clicks in a month.

Search Network
Mobile Desktop Overall
CTR:7.16% CTR:4.35% CTR:4.66%
AVG Pos:1.9 AVG Pos:2.0 AVG Pos:2.0

Display Network
Mobile Desktop Overall
CTR:0.00% CTR:0.00% CTR:0.00%
AVG Pos:0 AVG Pos:0 AVG Pos:0
Created with Highcharts 7.0.121%poor
Your Score

  • very poor 0-20

  • poor 20-40

  • fair40-60

  • good 60-80

  • excellent 80-100

Text ads (Ad descriptors) enhancement

Created with Highcharts 7.0.139392020YouIndustry Average
NO. of Active Text Ads
Created with Highcharts 7.0.1002.52.5YouIndustry Average
NO. of Text Ads Per Ad Group

Best/Worst/Average Text Ads In Your Account

Ad performance categories Name of Ad Adgroup Name Imp NO. of clicks CTR Avg. Position
Best performing ad top 1 You Find Social Media
Build up your community with our customized social media strategy. Get Quote Now!		 Social Media 1 1 100.00% 1.0
Best performing ad top 2 {KeyWord:You Find 網頁優化}
協助客戶進行網站優化及改版，加設CMS系方便客戶隨時更新網站內容，提升競爭力		 Website Optimization 3 3 100.00% 1.0
Best performing ad top 3 {KeyWord:you find limited}
Trusted by 1,000+ Brands with our tailor-made & integrated digital marketing strategy.		 Brand_EN 734 223 30.38% 1.1
Best performing ad top 4 You Find | {KeyWord:UMOT}
UMOT將客戶體驗轉化為廣傳的網上内容，系統地突顯理想用戶意見，助客戶實踐品牌目標。了解更多！		 UMOT_TC 9 2 22.22% 0.8
Best performing ad top 5 Digital Marketing Expert
Offering free analysis report for Adwords Performance Audit and SEO Competitor Analysis.		 Brand_EN 169 23 13.61% 1.3
Worst performing ad top 1 YouFind Online Marketing
擁有十年以上的網絡市場推廣經驗，服務超過1,000個品牌，提供一系列推廣方案及服務。		 Online Marketing 1 0 0.00% 1.0
Worst performing ad top 2 YouFind 昇華在線
擁有十年以上的網絡市場推廣經驗，服務超過1,000個品牌，提供一系列推廣方案及服務。		 Brand 2 0 0.00% 2.0
Worst performing ad top 3 改善客戶的網上聲譽和公共形象
想係消費者搵緊資訊既時候突出你既品牌？UMOT針對消費者在網上搜尋商品資料既階段，主動出擊！		 UMOT_TC 3 0 0.00% 0.3
Worst performing ad top 4 YouFind ZMOT 服務
有效管理網上聲譽，建立優質品牌效應，發揮網上口碑的威力。立即查詢及了解更多！		 ZMOT 3 0 0.00% 1.0
Worst performing ad top 5 You Find | {KeyWord:品牌聲譽管理}
YouFind以專業技術優化搜索結果，在淡化負面內容之餘提高正面內容的排名，改善品牌的公共形象。		 ORM_TC 4 0 0.00% 2.0
Average ad performance - - 579 27 4.66% 2.0

What does it mean?

At a high number of text ads or high number text ad per group, you are keeping ahead of industry benchmark.

Created with Highcharts 7.0.1NANA
Your Score

  • very poor 0-20

  • poor 20-40

  • fair40-60

  • good 60-80

  • excellent 80-100

Long-Tail Keyword

Percentage of Long-Tail Impressions

Created with Highcharts 7.0.11 word keyword(46%)2 word keyword(19.6%)3-4 word keyword(28.5%)5+ word keyword(5.9%)Number of keywords in each phrase

What does it mean?

At a percentage of 40, your keywords are too broad and may potentially affect the click-through rate, cost per click and the attainment of your target actions of your ad campaign.

Created with Highcharts 7.0.140%poor
Your Score

  • very poor 0-20

  • poor 20-40

  • fair40-60

  • good 60-80

  • excellent 80-100

Impression Share

You're missing 24.08% of your impression share,and it represents 1,269 clicks,and 57 Conversions in coming 12 months.

Impression Share by Budget Weight

Created with Highcharts 7.0.1Share acquired(75.92%)Share lost due to budget(2.68%)Share lost due to Ad Rank(21.4%)

What does it mean?

At a percentage of 75, it indicates your keyword set is of great strength. You have done well.

Created with Highcharts 7.0.176%good
Your Score

  • very poor 0-20

  • poor 20-40

  • fair40-60

  • good 60-80

  • excellent 80-100

Landing Page

Total Number of Landing Pages

You are missing 5 landing pages,by adding more landing pages, it improves your quality score and save your Moneys.

Created with Highcharts 7.0.117172222YouIndustry Average

What does it mean?

At 77, your landing pages are set for optimal performance. You have done well.

Created with Highcharts 7.0.177%good
Your Score

  • very poor 0-20

  • poor 20-40

  • fair40-60

  • good 60-80

  • excellent 80-100

Conversion

Created with Highcharts 7.0.14.5%

Your average conversion rate

Created with Highcharts 7.0.13.4%

Similar advertisers' conversion rate

Landing Page Avg.Monthly Spend Visits (last 90 days) Conversions (last 90 days) Conversion Rate
https://www.youfind.hk/seoInt.html 1,260.66HKD 133 4 3.01%
https://www.youfind.hk/zh_hk/ 384.59HKD 334 11 3.29%
https://www.youfind.hk/index.html 80.62HKD 223 8 3.59%
Created with Highcharts 7.0.1100%excellent
Your Score

  • very poor 0-20

  • poor 20-40

  • fair40-60

  • good 60-80

  • excellent 80-100

Keywords

These are the 5 keywords you spent the most on,and how frequently they appear on your page

It is found your high spending keywords and landing page with little relevance, which will harm your quality score, you can save at least 25% of cost (representing yearly 11,290 HKD)

SEO

5,271.86HKD

0 occurrences

youfind

596.68HKD

1 occurrences

Google SEO

371.77HKD

0 occurrences

SEO optimization

333.17HKD

0 occurrences

you find 網絡推廣

323.35HKD

0 occurrences

While Google isn't looking for an exact keyword density,using top performing keywords can help demonstrate relevance and reinforce the messaging in your ad copy.

Keywords Quality Impressions Clicks CTR Avg.CPC Cost
SEO 3 5,946 181 3.04% 29.13HKD 5,271.86HKD
youfind 10 533 179 33.58% 3.33HKD 596.68HKD
Google SEO 3 352 17 4.83% 21.87HKD 371.77HKD
SEO optimization 5 336 12 3.57% 27.76HKD 333.17HKD
you find 網絡推廣 7 552 28 5.07% 11.55HKD 323.35HKD
Created with Highcharts 7.0.18%very poor
Your Score

  • very poor 0-20

  • poor 20-40

  • fair40-60

  • good 60-80

  • excellent 80-100

Best Practices

Which PPC effectiveness guidelines are you follwing?

FAILED

  •  One campaign per landing page

    Having more than one campaign pointing to each landing page, relevance could be lower with your content.

  •  Optimize your page for mobile

    Mobile-optimized websites with mobile-targeted campaigns get 305.13% higher CTR’s on average, you are not well optimized.

    with 305.13% high CTR on average , it represents you could get more 288,103 clicks a year.

  •  Geo Targeting

    None of your campaigns employ some form of geo-targeting.

  •  Language Targeting

    None of you campaigns are targeted to specific languages.

  •  Multiple Text Ads Running

    Some of your ad groups have less than two active text ads.

  •  Modified Broad Match Type

    You are not using modified broad match keywords.

  •  Negative Keywords

    You are not using negative keywords. It could be cost waste.

    Turn on your negative keywords, could save you 18,048 HKD amount in a year

  •  Use of AdWords Ad Extensions

    You are using: √1.Sitelink Extension, √2.Call Extension, ×3.Location extensions, √4.Callout Extension

    Launch your ad with ad extensions it could save up to 15% you’re get more 4,600 clicks a year,Yes,I would like to know more how to add extension

  •  Conversion Tracking

    You are not tracking your conversions. Action now.

    Turn on conversion tracking, make more profitable advertising decisions，want to know how to set up a full-rounded conversion tracking?Click Here

  •  Mobile Friendliness

    Your website is not mobile friendly.

  •  Campaign's remarketing check

    You are using:× Search–RLSA

    With RLSAs you can better tailor your search campaigns to target more qualified and valuable audiences. RLSAs can result in twice as the normal campaign CTRs, half the costs, and triple the conversion rate,Click to Know More

PASSED

  •  One campaign per landing page

    Having more than one campaign pointing to each landing page helps make sure your content and offer are relevant to prospects.

  •  Optimize your page for mobile

    Mobile-optimized websites with mobile-targeted campaigns get 11.5% higher CTR’s on average. Nice work!

  •  Network Targeting

    None of your campaigns target both Search and Display with the same bid amount.

  •  Geo Targeting

    All of your campaigns employ some form of geo-targeting.

  •  Language Targeting

    All of yous campaigns are targeted to specific languages.

  •  Multiple Text Ads Running

    Your ad groups have more than two active text ads.

  •  Modified Broad Match Type

    You are using modified broad match keywords.

  •  Negative Keywords

    You are using negative keywords.

  •  Use of AdWords Ad Extensions

    You are using: √1.Sitelink Extension, √2.Call Extension, ×3.Location extensions, √4.Callout Extension

  •  Conversion Tracking

    You are tracking your conversions.

  •  Mobile Friendliness

    Your website is mobile friendly.

  •  Campaign's remarketing check

    You are using:× Search–RLSA

Created with Highcharts 7.0.160%fair
Your Score

  • very poor 0-20

  • poor 20-40

  • fair40-60

  • good 60-80

  • excellent 80-100

Expanded Text Ads(ETAs)

44 of your 44 text ads are expanded text ads. You have done well.

Recreate your ads in the new expanded format and enjoy benefits like:

  • More text in your ads

  • Early adopters get better ad visibility

  • Up to 20% increase in click through rate

Created with Highcharts 7.0.1100%excellent
Your Score

  • very poor0-20

  • poor 20-40

  • fair 40-60

  • good 60-80

  • excellent 80-100

Mobile Advertising

5,332.24 HKD ----projected cost spent on mobile advertising which occupied 11.81% of your budget

Percentage of PPC Budget Dedicated to Mobile Spend

Created with Highcharts 7.0.111.8111.8188.1988.19% Mobile% Desktop and Tablet

What does it mean?

You're still missing out on opportunities to optimize for your mobile ad Performance:

20 of your 44 ads have mobile sitelink extension set up

2 of your 44 ads have mobile call extension set up

Search volume trends

Average monthly searches

Created with Highcharts 7.0.1127,200127,200109,740109,740115,380115,380103,560103,560103,440103,440128,460128,460112,080112,080125,820125,820120,840120,840110,580110,580102,060102,06070,98070,980Mar 2018Apr 2018May 2018Jun 2018Jul 2018Aug 2018Sep 2018Oct 2018Nov 2018Dec 2018Jan 2019Feb 20190k50k100k150k

XXXX XXXX (SEM) monthly impression in Google is 7,153.

Meanwhile,those keywords search volume is up to 128,460.

That Means you do not fully reach your target audience.There is a room to improve.